Canaan was the name of a large and prosperous country (at times independent, at others a tributary to Egypt) which corresponds roughly to present-day Lebanon, Syria, Jordan and Israel and was also known as Phoenicia. The origin of the name `Canaan’ for the land comes from various ancient texts (among them the Hebrew Bible) and there is no scholarly consensus on precisely where the name originated nor what it was intended to convey about the land. According to the Bible the land was named after a man called Canaan, the grandson of Noah (Genesis 10). Other theories cite `Canaan’ as derived from the Hurrian language for `purple’ and, as the Greeks knew the Canaanites as `Phoenicians’ (Greek for `purple’ as the Phoenicians worked, primarily at the city of Tyre, in purple dye and so were called by the Greeks `purple people’) this explanation is the most probable but, by no means, provable. |
The indigenous people of the land of Canaan worshiped many gods but, chief among them, the goddess Astarte and her consort Baal (considered vegetative/fertility deities who then took on more impressive attributes earlier ascribed to Sumerian gods such as Enlil). |
Extracted from https://www.ancient.eu/Canaan/